Mobile in-app MARKETING, much like display, builds awareness, influence consideration and drives action through targeted messaging. The difference? delivery. ads are delivered within apps, and only on mobile devices such as smartphones and tablets.
advantages of
IN-APP ADVERTISING AND GEO-FENCING
Advantages of In-Application Marketing and Geo-Fencing:
Target users based on demographics, app behavior, or their physical location
Re-target users who’ve visited your competitors’ locations recently
Deliver dynamic messaging using a user’s location, the date and time, and even the weather